I. How to judge the professional qualifications of an export retail agent?

When choosing an agent, four core qualifications need to be verified:

• Customs AEO certification: Give priority to agents with the qualifications of advanced certified enterprises. In 2025, the EU market requires that the customs clearance time of AEO - certified enterprises be shortened by 30%
• Industry certification system:
  • The US market requires C - TPAT anti - terrorism certification
  • EU REACH regulation compliance records
• Digital ability proof: Check whether it has deployed a blockchain traceability system. In 2025, large retailers such as Walmart require suppliers to provide traceability data
• Service case library: Require the provision of export cases of the same category in the past three years, and focus on key indicators such as the return rate and inventory turnover rate

II. How to choose common agency cooperation models?

Different models correspond to the needs of different development stages:

• Commission agency system: Suitable for the trial - sale stage (it is recommended to control the commission rate at 8 - 12%)
• Exclusive agency: For mature products, it is recommended to adopt the FCA term to reduce capital occupation
• VMI (Vendor Managed Inventory) collaborative model: The agent needs to have an intelligent inventory management system, which can reduce inventory costs by 15 - 20%
• Platform agency operation: Choose agents with special qualifications such as Amazon VC accounts. The entry cycle for new sellers can be shortened by 60 days

III. How to avoid risks in retail agency cooperation?

It is recommended to establish a three - dimensional risk control system:

• Contract clause design:
  • Clarify the default clause for the minimum purchase quantity
  • Set up a market cross - selling penalty mechanism (it is recommended to be no less than 30% of the goods value)
• Fund safety measures: Use an ESCROW account for settlement. In 2025, the acceptance rate in the mainstream market has reached 92%
• Data monitoring system: Require the agent to provide POS terminal sales data monthly, and an automatic warning will be issued if there is an abnormal fluctuation of more than 20%

IV. How to optimize logistics costs in agency cooperation?

Logistics costs can be reduced by 15 - 25% through a combination strategy:

• 2. multimodal transport solutionThe China-Europe route adopts a "railway + overseas warehouse" model, with a stable transit time of 18 days.
• Planning of Tariffs: Utilize the RCEP origin rules (effective in 2023), and the tariff reduction for some categories can reach 90%
• Reverse logistics planning: Establish a regional return center, and the processing cost can be reduced by 40%

V. How to handle market disputes with agents?

It is recommended to adopt a three - level dispute resolution mechanism:

• Rapid response layer: Complete evidence collection within 72 hours
• Professional arbitration layer: Agree on ICC international arbitration clauses
• Legal protection layer: Purchase credit insurance to cover major default risks

VI. How to evaluate the market expansion effect of agents?

Establish a KPI evaluation matrix:

• Market penetration rate: Quarterly growth should not be less than 5%
• Dynamic sales rate: Control the SKU turnover days within 45 days
• Customer satisfaction: The NPS index needs to maintain positive growth
• Compliance score: The abnormal rate of customs inspection should be less than 0.5%

VII. What are the precautions for agency cooperation in emerging markets?

Focus on three dimensions:

• Payment method adaptation: The Southeast Asian market needs to support local payment tools such as Doku Wallet
• Religious and cultural compliance: Product certification in the Middle East market needs to meet the Halal standard
• Data localization: Markets such as Russia need to use domestic servers to store transaction data

How to establish a long-term stable agency relationship?

It is recommended to implement three enabling plans:

• Joint construction of the training system: Conduct product knowledge training every quarter
• Digital collaboration: Connect the ERP system to achieve real - time data sharing
• Benefit - sharing mechanism: Set up a stepped rebate policy. If the annual growth exceeds 20%, an additional 1 - 2% rebate will be given